The Business of Photography

A Current and Future Starting Point

Phillip Wong Photography

Business

                 As technology advances in our world, whether we agree or disagree, whether we like it or not, our markets become dispersed, and diverse.

               An older model of “commerce” was that customers (and clients) had to see what you offered (or sought you out, by word of mouth). That meant “brick and mortar” offices and stores.

              As we moved from letters, to faxes, to emails, to social media and e-commerce. The patterns of interaction changed, and as we develop artificial intelligence, and 3D modeling, WE have to change how we perceive audiences and communications. or, like dinosaurs, die.

                Although Phillip Wong Productions, began with the idea of photography, the name itself, had always foresaw “change,” and that image, words, art, creativity, would be a fluid connector as technologies, our economies, and our markets rapidly evolved.

                At Phillip Wong Photography – the approach is: How does Photography benefit business? Not with a single image, or a single story, but a pattern of construction that is as intentional as the foundations of a brick and mortar building, before the installation of walls, pipes, infrastructure.

                 Photography is a core element, and while photographers abound, marketers and branders, advertisers, publicists and public relations companies aabound – we are confident because we have seen the patterns develop through study, experience, and observation.

Choosing Photography

     “The use of style is integrated into the content of the message, not to be seen, but to be felt. Not to be obtrusive, but to advance the story.”

“Whether the “identity” is an iconic musician, or a product, or the brand of a publication, the value isn’t in the actual photograph, but HOW the photograph, focuses the mind of the audience, on what the photographer wants them to focus on.“

The Art and Commerce of Fashion Photography

            “As a tool, photography tells a story that crosses language barriers, boundaries of time and culture. It is immediate and can be lasting.”

Casting and Systemic Bias

“The human face, the human character, the human emotion, has INCREASED in value, over the past several decades, because in a world of 8 billion people, our market has changed. By using social media, and remote interactions from texts to emails, the values of humanity are both missing, and desired more than ever.”

The Editorial Voice

“ In 1962, David Lean released “Lawrence of Arabia.” Lean said that he wanted to take his audiences to places, and times, that they had never encountered. “