{"id":17503,"date":"2025-06-29T18:14:07","date_gmt":"2025-06-29T18:14:07","guid":{"rendered":"https:\/\/phillipwongphotography.com\/?p=17503"},"modified":"2026-03-25T15:37:56","modified_gmt":"2026-03-25T15:37:56","slug":"photography-in-fashion","status":"publish","type":"post","link":"https:\/\/phillipwongphotography.com\/?p=17503","title":{"rendered":"Photography in Fashion"},"content":{"rendered":"

[vc_row][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][\/vc_column][vc_column width=”1\/4″][vc_column_text uncode_shortcode_id=”149087″]<\/p>\n

Phillip Wong Photography<\/span><\/h5>\n
Fashion Photography<\/span><\/h6>\n
The Art and the Commerce<\/span><\/h6>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][vc_column_text uncode_shortcode_id=”388264″]<\/p>\n

The Commerce and Art<\/span><\/h3>\n

of Fashion Photography<\/span><\/h3>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image media=”17889″ media_width_percent=”100″ uncode_shortcode_id=”190945″][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”17888″ media_width_percent=”100″ uncode_shortcode_id=”560450″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text uncode_shortcode_id=”109855″]<\/p>\n

Bringing Fashion to Market<\/span><\/h3>\n

There are three areas of Fashion Photography: <\/span><\/h4>\n

Defining an Audience:\u00a0 <\/span><\/h4>\n

Finding an Audience is a vast world of 8 billion people, is finding ways to get attention, get reaction, and get connection.\u00a0 In a world of 8 billion, image cuts across all lines of language, culture, taste, style, and if done well, connects the name of the Brand.\u00a0<\/span><\/p>\n

Defining the Brand:\u00a0 <\/span><\/h4>\n

The most storied companies find a way to connect their Brand to their Audience to leave a lasting impression – the same kind of relationship as a marriage or an unforgettable experience – Apple, WWE, Taylor Swift all do this.<\/span><\/p>\n

Displaying the Product: <\/span><\/h4>\n

This is where the deal is closed. Decisions are made, and money is put down. This is where fears are alleviated, questions are put to rest. Look at these photos from the perspective of the intent. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image media=”17892″ media_width_percent=”100″ uncode_shortcode_id=”168127″][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”17893″ media_width_percent=”100″ uncode_shortcode_id=”168127″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text uncode_shortcode_id=”146321″]<\/p>\n

Crafting an Image – Crafting a Feeling<\/span><\/h3>\n

 <\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 As a tool, photography tells a story that crosses language barriers, boundaries of time and culture. It is immediate and can be lasting. Understanding how the impact can work, gives it greater power.\u00a0 <\/span><\/p>\n

 <\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Editorial photography, should be like film, telling a clear, decisive, story that, from the photographer’s place, captures the emotion and thought, and from the audience’s position, discovers feeling, and enlightenment.<\/span><\/p>\n

 <\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fashion Editorial, is not JUST about the designer, the clothing, but who and what and where and how and when of the story – and how the audience feels (and later thinks). It is about character, time, place, and forever. Good stories never end. Everything else, is forgotten.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_single_image media=”17475″ media_width_percent=”100″ uncode_shortcode_id=”106773″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_single_image media=”17652″ media_width_percent=”100″ uncode_shortcode_id=”170055″][\/vc_column][\/vc_row][vc_row][vc_column column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”1″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”871179″][vc_single_image media=”8721″ media_width_percent=”100″ uncode_shortcode_id=”124717″][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”6990″ media_width_percent=”100″ uncode_shortcode_id=”881363″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text uncode_shortcode_id=”211711″]<\/p>\n

Fashion in Commerce<\/span><\/h3>\n

Historically, photography has been entwined in fashion to show potential buyers all the visual qualities of garments designed through the years. <\/span><\/p>\n

While fashion has been shown in magazines since the 1940s, the use of photography in fashion really expanded from the 1970s to the early 2000s. But as with many other industries, as the markets became global, the need for the markets to see what was being designed, created and produced in one part of the world, needed to be seen globally. <\/span><\/p>\n

Consumers need to see the items they are considering. They need to feel and be both inspired and reassured.\u00a0 Can a photo do this?\u00a0 In the absence of a real object or idea?<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image media=”8639″ media_width_percent=”100″ uncode_shortcode_id=”105814″][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”6894″ media_width_percent=”100″ uncode_shortcode_id=”170988″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text uncode_shortcode_id=”939646″]<\/p>\n

A Brand Lasts Forever. <\/span><\/h3>\n

A Design is a Work in Progress.<\/span><\/h3>\n

 <\/p>\n

To show a designer’s designs, we have to KNOW what the designer does, why they do it, what they intend, intuitively.<\/p>\n

To show a Brand, there is an identity, what connects the brand, to the audience. But in the e-commerce world, there also has to be an understanding of the customer who needs to see, understand, something they are taking a chance on.<\/p>\n

But photography as a tool, in anything, has to serve a function, in the most basic of situations. That does not mean it has to be done without thought, purpose, intent, and an awareness.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_single_image media=”6887″ media_width_percent=”100″ uncode_shortcode_id=”165057″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text uncode_shortcode_id=”165194″]<\/p>\n

The Camera only Captures what the Eye Sees. <\/span><\/h3>\n

 <\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Photography may be an art form, or a tool, in itself. But unlike painting or writing, it creates only what actually exists. There are other art forms that can leave reality and deal with imagination.\u00a0 So when photography crosses into fashion, landscape, architecture, nudes, dance, portraits, it has to begin with what actually exists, and then look to the looker’s perception of that reality.\u00a0 <\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Fashion was a subject that I wasn’t raised with, but I had a sense of, from my father’s architectural calling, and his assimilation of the Bauhaus of Mies van der Rohe, and the philosophy of Frank Lloyd Wright – “Less is more” (Mies) and “Form follows function” (Wright).But I was drawn into the melding of fashion and glamour and story of Helmut Newton.\u00a0 And the poetic composition of Akira Kurosawa.<\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Using the tools of Image Making, <\/span><\/h4>\n

the Story is the Designer’s backstory, <\/span><\/h4>\n

the Product’s story of creation, <\/span><\/h4>\n

the Audience’s story of how it feels. <\/span><\/h4>\n

That is what Phillip Wong Photography does. <\/span><\/h4>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_single_image media=”17807″ media_width_percent=”100″ uncode_shortcode_id=”359233″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][\/vc_column][vc_column width=”1\/4″][vc_column_text uncode_shortcode_id=”149087″] Phillip Wong Photography Fashion Photography The Art and the Commerce [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][vc_column_text uncode_shortcode_id=”388264″] The […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"aside","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-17503","post","type-post","status-publish","format-aside","hentry","category-fashion","post_format-post-format-aside"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/phillipwongphotography.com\/index.php?rest_route=\/wp\/v2\/posts\/17503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phillipwongphotography.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phillipwongphotography.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phillipwongphotography.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phillipwongphotography.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17503"}],"version-history":[{"count":33,"href":"https:\/\/phillipwongphotography.com\/index.php?rest_route=\/wp\/v2\/posts\/17503\/revisions"}],"predecessor-version":[{"id":17912,"href":"https:\/\/phillipwongphotography.com\/index.php?rest_route=\/wp\/v2\/posts\/17503\/revisions\/17912"}],"wp:attachment":[{"href":"https:\/\/phillipwongphotography.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phillipwongphotography.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phillipwongphotography.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}