{"id":17481,"date":"2025-06-29T17:08:26","date_gmt":"2025-06-29T17:08:26","guid":{"rendered":"https:\/\/phillipwongphotography.com\/?p=17481"},"modified":"2026-01-15T23:57:07","modified_gmt":"2026-01-15T23:57:07","slug":"xaymaca-land-of-wood-and-water","status":"publish","type":"post","link":"https:\/\/phillipwongphotography.com\/?p=17481","title":{"rendered":"The Editorial Voice: Xaymaca: Land of Wood and Water"},"content":{"rendered":"

[vc_row][vc_column width=”1\/3″][\/vc_column][vc_column width=”1\/3″][\/vc_column][vc_column width=”1\/3″][vc_column_text uncode_shortcode_id=”147343″]<\/p>\n

Phillip Wong Photography<\/span><\/h5>\n
Xaymaca: Land of Wood and Water<\/span><\/h6>\n
Jamaica Production<\/span><\/h6>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][\/vc_column][vc_column width=”1\/3″][vc_column_text uncode_shortcode_id=”993637″]<\/p>\n

Xaymaca: Verve Fashion Magazine<\/span><\/h3>\n

The Editorial Voice<\/span><\/h4>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_column_text uncode_shortcode_id=”186425″]\u00a0 \u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0 Over the years, I have believed that in a Free World, with a Free Press, we must have thoughts, opinions, and they have to be grounded in the values of our audiences.<\/span><\/p>\n


\nThis does not mean pandering to them, telling them what to think, or feel, but offering them perspectives and views they hadn’t considered.<\/span><\/p>\n

 <\/p>\n


\nIn 1962, David Lean released “Lawrence of Arabia.” Lean said that he wanted to take his audiences to places, and times, that they had never encountered.\u00a0 He showed them a young Arab monarchy, a land of sand and endless dunes. A land influenced by European wars in the 1930s.<\/span><\/p>\n


\nFilms, music, television, magazines, media all sought to do that, “take audiences to places and times, they never encountered.”\u00a0 Today we have the technical ability to do that, but not the storytelling ability to make it matter to audiences.<\/span><\/p>\n


\nI have shot fashion with the intent of “making it matter.”\u00a0 But many other people and situations – all with the intent of introducing a “discovery,” to my audiences.
\nA new way of seeing. Fresh eyes. Nuanced opinion. Not just “feeling,” but “thought” and “consideration.”
\nXaymaca is that: Why the name? The first Taino people exploring the seas between South and North America found the island of Jamaica, and called it Xaymaca.\u00a0 It’s history of Spain, Britain, independence, defines the culture and values of the country.
\nI still want to pursue fashion as editorial.
\n<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/4″][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”17468″ media_width_percent=”100″ uncode_shortcode_id=”108275″][\/vc_column][vc_column width=”1\/4″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_single_image media=”17469″ media_width_percent=”100″ uncode_shortcode_id=”113465″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_single_image media=”17470″ media_width_percent=”100″ uncode_shortcode_id=”175732″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_single_image media=”17471″ media_width_percent=”100″ uncode_shortcode_id=”607166″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_single_image media=”17472″ media_width_percent=”100″ uncode_shortcode_id=”985592″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_single_image media=”17473″ media_width_percent=”100″ uncode_shortcode_id=”163645″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_single_image media=”17474″ media_width_percent=”100″ uncode_shortcode_id=”970876″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_single_image media=”17475″ media_width_percent=”100″ uncode_shortcode_id=”382309″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_single_image media=”17476″ media_width_percent=”100″ uncode_shortcode_id=”107930″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_single_image media=”17477″ media_width_percent=”100″ uncode_shortcode_id=”164467″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_single_image media=”17478″ media_width_percent=”100″ uncode_shortcode_id=”762662″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_single_image media=”17479″ media_width_percent=”100″ uncode_shortcode_id=”179349″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_single_image media=”17480″ media_width_percent=”100″ uncode_shortcode_id=”168289″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_single_image media=”17508″ media_width_percent=”100″ uncode_shortcode_id=”203086″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/4″][vc_column_text uncode_shortcode_id=”108911″]<\/p>\n

Final Words about <\/span><\/h5>\n
“Editorial.”<\/span><\/h5>\n

[\/vc_column_text][\/vc_column][vc_column width=”3\/4″][vc_column_text uncode_shortcode_id=”108712″]\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 I have always recognized that editorial production, film production, publishing, events, are just as organizational and collaborative as building a company, a brand, a manufacturing plant, or a family. We identify what our story is, what are the angles, who are the participants, but also, how will it be budgeted or funded? <\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Creative endeavors are more flexible because they offer “creativity.” It is a democratic contribution to the work that drives forward – not chaos, but directed agreement.I use editorials to give companies and brands, opportunities they wouldn’t get without a much higher budget: to explore, discover, find what they like about themselves, and the markets that they want to pursue.<\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Years ago, I discovered the freedom of shooting with European press. They were willing to TRUST my ideas and visions, and were willing to trust the people I worked with, the agencies, models, and behind-the-scenes artisans. American publications operated like dictatorships, telling me what to do, how to do it, and constraining everything around us, because “they knew everything.”\u00a0 Unwilling to discuss, only to order. And always using money to get their way.<\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 These works, are my visions.\u00a0 Try me.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=”1\/3″][\/vc_column][vc_column width=”1\/3″][\/vc_column][vc_column width=”1\/3″][vc_column_text uncode_shortcode_id=”147343″] Phillip Wong Photography Xaymaca: Land of Wood and Water Jamaica Production [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][\/vc_column][vc_column width=”1\/3″][vc_column_text uncode_shortcode_id=”993637″] […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-17481","post","type-post","status-publish","format-standard","hentry","category-editorial"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/phillipwongphotography.com\/index.php?rest_route=\/wp\/v2\/posts\/17481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phillipwongphotography.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/phillipwongphotography.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/phillipwongphotography.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phillipwongphotography.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17481"}],"version-history":[{"count":16,"href":"https:\/\/phillipwongphotography.com\/index.php?rest_route=\/wp\/v2\/posts\/17481\/revisions"}],"predecessor-version":[{"id":17878,"href":"https:\/\/phillipwongphotography.com\/index.php?rest_route=\/wp\/v2\/posts\/17481\/revisions\/17878"}],"wp:attachment":[{"href":"https:\/\/phillipwongphotography.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/phillipwongphotography.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/phillipwongphotography.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}