Fashion. Fashion today is about Branding. The Brand defines who we are, what we do, and how we do it. I love the design, the elements of line, structure, detail, color, drape, cut, silhouette, fall, drama, language of design and the craftsmanship of execution.
Fashion is Art. And Art is about ideas, heart and soul. Fashion is about style. Fashion is created not someone who HAS style, but someone UNDERSTANDS style. And someone who can do it again and again and again and again.
Sometimes the heart is light. Sometimes it is dark. Sometimes it holds you and sometimes it’s silly. THAT is what I want to shoot. That is what I try to shoot. I want the brands, the fashion, the pieces to be worn by women who care, and be shown to people who WILL care. Why? Because they see. They feel.They understand.
Fashion is portrayed imagistically through photography and video. It cuts across boundaries of language, time and space. It reaches people in Italy, France, Germany, China, Japan, Brasil and Argentina. I touches people in Dubai, New York and Hong Kong.